Best Email Marketing Software for eCommerce

Email marketing is essential for online stores. It helps reach customers, boost sales, and build brand loyalty. To make email campaigns effective, the right software is crucial. This guide reviews the best email marketing software for eCommerce.

What to Look for in Email Marketing Software

Choosing the right email marketing software is essential for your eCommerce business. To make an informed decision, consider these key factors:

1. Ease of Use

A user-friendly interface is important, especially if you are not a tech expert. Look for a platform with drag-and-drop email builders and intuitive navigation. This will help you create and manage email campaigns quickly.

2. Automation

Automation saves time by sending personalized emails based on customer behavior. Look for platforms that allow you to set up automated workflows like welcome emails, cart abandonment reminders, and product recommendations.

3. Segmentation

Segmentation lets you divide your audience into smaller groups based on factors like purchase history, browsing behavior, or demographics. This helps you target your messages more effectively and improve engagement.

4. Integration

The email marketing software should integrate with your existing eCommerce platform (like Shopify, WooCommerce, or BigCommerce). Seamless integration allows you to sync customer data and automate emails based on user actions.

5. Pricing

Look for software that fits your budget. Many tools offer tiered pricing based on the size of your email list or the number of features you need. Choose an option that offers flexibility as your business grows.

6. Analytics

Analytics help you measure the performance of your campaigns. You can track open rates, click-through rates, and conversion rates to understand what’s working and what needs improvement.

By keeping these factors in mind, you can find email marketing software that helps you engage with customers and grow your eCommerce business.

Top Email Marketing Software for eCommerce

Here are the top 10 email marketing platforms that are perfect for eCommerce businesses:

1. Moosend

Pricing: Starts at $9/month; 30-day free trial.
Best Feature: Easy-to-use automation.
Why Choose Moosend: Moosend offers robust email automation tools, including cart abandonment and product recommendation emails. The drag-and-drop builder helps you create beautiful emails quickly, and its AI-driven segmentation is ideal for targeting customers with personalized messages.

2. Mailchimp

Pricing: Starts at $20/month; limited free plan.
Best Feature: Pre-built customer journeys.
Why Choose Mailchimp: A well-rounded solution, Mailchimp offers pre-made automation workflows, advanced reporting, and integration with many eCommerce platforms. It’s perfect for beginners and businesses looking for an all-in-one solution.

3. Klaviyo

Pricing: Starts at $20/month; free plan available.
Best Feature: Dynamic content and segmentation.
Why Choose Klaviyo: Klaviyo excels in personalized marketing with advanced segmentation. It integrates well with Shopify and other platforms, making it ideal for eCommerce businesses looking to automate product recommendations and customer engagement.

4. Omnisend

Pricing: Starts at $16/month; free plan.
Best Feature: Multi-channel marketing.
Why Choose Omnisend: Omnisend is perfect for businesses looking for email, SMS, and push notification marketing. It also has pre-built workflows and advanced segmentation, which helps drive sales through personalized offers.

5. Drip

Pricing: Starts at $39/month; 14-day free trial.
Best Feature: Behavior-based automation.
Why Choose Drip: Drip is tailored for eCommerce. It uses customer behavior to trigger automated emails, making it easier to send the right message at the right time. Features like social retargeting and advanced reporting make it a strong choice for growing businesses.

6. Brevo (formerly Sendinblue)

Pricing: Starts at $9/month; free plan.
Best Feature: SMS and WhatsApp campaigns.
Why Choose Brevo: In addition to email marketing, Brevo offers SMS and WhatsApp campaigns, making it a great choice for businesses looking for multi-channel communication. It also has solid automation features and real-time reporting.

7. GetResponse

Pricing: Starts at $19/month; 30-day trial.
Best Feature: Conversion funnels.
Why Choose GetResponse: GetResponse stands out with its conversion funnels, which help guide visitors through the buying process. Its email automation features, landing page builders, and A/B testing capabilities make it a great choice for eCommerce stores.

8. ActiveCampaign

Pricing: Starts at $19/month; 14-day free trial.
Best Feature: Sophisticated automation workflows.
Why Choose ActiveCampaign: Known for its powerful automation tools, ActiveCampaign lets you create complex workflows, segment customers, and track customer behavior. It’s perfect for eCommerce businesses looking for advanced automation.

9. MailerLite

Pricing: Starts at $10/month; free plan.
Best Feature: User-friendly design tools.
Why Choose MailerLite: This platform is great for small businesses. It offers an easy-to-use drag-and-drop builder and basic automation tools. Its affordability and simple interface make it ideal for eCommerce startups.

10. Constant Contact

Pricing: Starts at $12/month; 14-day free trial.
Best Feature: Event marketing and easy-to-use tools.
Why Choose Constant Contact: It’s an excellent choice for eCommerce businesses that want to host events or promotions. Its email builder is simple, and it offers a variety of pre-built templates. It’s also great for beginners with limited marketing experience.

These email marketing platforms offer a range of features that can help any eCommerce business grow, whether you’re a small startup or an established brand. Consider your needs—like automation, pricing, and integrations—before making a choice.

Why Use Email Marketing for eCommerce?

Email marketing is one of the most effective ways to engage with customers and drive sales for your eCommerce business. Here’s why it should be an essential part of your marketing strategy:

1. Increased Sales

Email marketing helps you directly target potential buyers. You can send personalized offers, promotions, and product recommendations that encourage people to make a purchase. Cart abandonment emails, for example, can recover lost sales by reminding customers of their abandoned items.

2. Customer Loyalty

Email allows you to build long-term relationships with your customers. Sending personalized emails based on past purchases, birthdays, or special occasions makes your customers feel valued. Loyalty programs and exclusive deals delivered through email can also increase repeat purchases.

3. Cost-Effective

Compared to traditional marketing channels like print or TV ads, email marketing is relatively low-cost. It reaches a large audience with minimal investment. Whether you’re sending out newsletters, special promotions, or product updates, email marketing provides high returns for your investment.

4. Automation Saves Time

Once set up, email automation runs on autopilot. You can automate welcome emails, post-purchase follow-ups, and even birthday offers. This means you don’t have to manually send messages every time, saving you time while keeping your customers engaged.

5. Targeted and Personalized Communication

With email marketing, you can segment your audience into smaller groups based on their behavior or interests. This lets you send highly targeted and personalized messages that resonate with each customer. Tailoring your emails increases the likelihood of conversions.

6. Real-Time Results and Analytics

Email marketing platforms offer detailed analytics that show how well your campaigns are performing. You can track open rates, click-through rates, and conversions, helping you measure success and refine future campaigns to boost performance.

7. Builds Brand Awareness

Emails are a great way to keep your brand in front of your audience regularly. Even if a customer isn’t ready to buy, they will remember your brand when they see your emails in their inbox. Over time, consistent email marketing builds brand recognition and trust.

8. Mobile-Friendly

Since most people check their emails on their phones, email marketing is ideal for reaching mobile users. A well-optimized email can be opened and read on any device, making it easier to engage with customers on the go.

9. Boosts Website Traffic

By sending links to blog posts, new products, or special offers, you can drive more traffic to your website. Emails that include calls-to-action (CTAs) encourage readers to visit your site and explore more of what you have to offer.

10. Easy to Test and Optimize

Email campaigns can be A/B tested to see which subject lines, content, or design elements perform best. With the data from tests, you can make continuous improvements to increase the effectiveness of your campaigns.

email marketing for eCommerce is not just a tool for promoting products—it’s a way to nurture relationships, provide valuable information, and boost sales with minimal cost and effort. Whether you’re trying to increase conversions, build brand loyalty, or simply stay top of mind, email marketing is an essential tool for any online store.

Latest Statistics on Email Marketing

Email marketing continues to be a powerful tool for businesses, especially in eCommerce. Here are some of the latest statistics that highlight its effectiveness:

1. High ROI

Email marketing delivers an impressive return on investment (ROI). For every $1 spent, the average ROI is $42 (DMA), making it one of the most cost-effective marketing channels available.

2. Email’s Popularity

Over 4 billion people use email worldwide, and this number is expected to grow to 4.6 billion by 2025 (Statista). This widespread use makes email an essential tool for reaching a vast audience.

3. Automation is Key

Automated emails generate 320% more revenue than non-automated emails (Campaign Monitor). This shows that automated email workflows, like cart abandonment or welcome emails, significantly increase revenue.

4. Open and Click Rates

The average open rate for eCommerce emails is around 18-25% (Omnisend). Click-through rates (CTR) for eCommerce emails are generally between 2-5%, with some industries seeing even higher engagement rates.

5. Email vs Social Media

81% of small businesses rely on email as their primary customer acquisition channel, compared to 62% using social media (Emarsys). This highlights email marketing’s stronger effectiveness in driving conversions for small businesses.

6. Mobile Email Opens

Over 50% of emails are now opened on mobile devices (Litmus). This makes it crucial for eCommerce businesses to ensure their emails are mobile-friendly.

7. Segmentation Boosts Results

Segmented email campaigns can lead to 14.31% higher open rates and 100.95% higher click-through rates (Mailchimp). This shows the power of targeting specific groups within your audience for higher engagement.

8. Personalization Drives Engagement

Personalized email subject lines increase open rates by 26% (Campaign Monitor). Personalizing content based on user behavior, interests, and past purchases helps boost engagement and conversions.

9. Abandoned Cart Emails Work

69.57% of online shopping carts are abandoned, but sending a series of abandoned cart emails can recover up to 30% of lost sales (Omnisend). This demonstrates the importance of automated reminder emails for recovering revenue.

10. Email is Still the Top Channel for Conversion

Email marketing has a conversion rate of 1.3%, which is higher than social media (0.5%) and paid search (0.6%) (WordStream).

FAQs

1. What is the cheapest email marketing tool?

Moosend and Brevo start at $9/month and offer robust features.

2. Which software works best with Shopify?

Klaviyo and Omnisend integrate seamlessly with Shopify.

3. Can I use free email marketing software?

Yes, platforms like Mailchimp and Omnisend have free plans, but features may be limited.

4. Why is segmentation important?

It targets specific groups, improving engagement and sales.

5. Is automation necessary for small stores?

Yes, automation saves time and enhances customer experiences.